How to Win Friends and Influence People
1936
- succès
- psychologie appliquée
- psychologie applique e.
- applied psychology
- succe s.
- success
- conduct of life
- persuasion (psychology)
- leadership
- interpersonal relations
The story
Available for the first time ever in trade paperback, Dale Carnegie's enduring classic, the inspirational personal development guide that shows how to achieve lifelong success. One of the top-selling books of all time, "How to Win Friends & Influence People" has sold more than 15 million copies in all its editions.
What it’s like
Brisk, practical and encouraging, with the warm, confident voice of a seasoned coach who talks to you as if across a desk at the end of a working day. Carnegie writes in short chapters built on anecdotes: salesmen who turned a sour client around, a bank executive who lost his temper with a clerk, a reader who finally remembered people's names. The prose is plain and conversational, full of bolded maxims and numbered principles that invite you to pick up the book, read one section, and put it down again. It suits a lunch break, a commute, or a quiet hour on a Sunday when you want something to nudge your thinking about people rather than a story to get lost in. The emotional register is upbeat and mildly preachy, with a steady faith that small changes in how you listen, praise and apologise will pay off. Intensity is nil: no violence, no sex, no fear, only the tension of a remembered slight or a stalled negotiation. It is for people who want encouragement and tangible habits for everyday dealings, and who enjoy a mid-century self-improvement voice that is earnest, sunny and unhurried.
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