How to Make It in America
2010
Original language: English
- drama
- comedy
The story
Trying to make a name for themselves in New York's competitive fashion scene, Ben Epstein and his friend and business partner Cam Calderon use their street knowledge and connections to bring their ambitions to fruition. With the help of Cam's cousin Rene, who is trying to market his own high-energy drink, and their well-connected friend Domingo, the burgeoning entrepreneurs set out to make it big, encountering obstacles along the way that will require all their ingenuity to overcome.
What it’s like
Bright, sun-warmed Manhattan streets with a handheld, restless energy: quick cuts through crowded sidewalks, rooftop parties under string lights, bodega fluorescents and the hot glow of late-night diners. The palette leans on saturated denim blues and warm amber interiors, with a glossy, polished digital finish that suits its fashion-world sheen. The soundtrack is hip-hop and indie-pop, loud and buoyant, so it works best as a lively companion while cooking or on a commute. Its vibe is scrappy optimism with a streetwise edge, a bit of hustle and a lot of banter among friends. The pacing is brisk and comedic, with frequent scenes of pitching, dealmaking and small schemes going sideways, and the emotional register stays light even when stakes rise. Two young men with big ambitions learn that loyalty and ingenuity count for as much as ego. Language is frequent and crude, with sexual talk and mild partying, but violence is minimal and fear is rare. It suits viewers who want a fast, funny, New York-set ensemble about young entrepreneurs.
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