Smart Ass
2014 · Directed by Kim Chapiron
Original language: French
- comedy
- drama
The story
Kelly, Dan and Louis are students at a prestigious business school, destined to become tomorrow's elite. The industrious trio are determined to start putting their education into practise from the off in an attempt to make as much money as they can from their fellow students. Working on the theory that relationships between the sexes can be regulated by market principles, they begin to inflate the popularity of certain individuals artificially, by hiring beautiful and sexy off-campus women as their dates for exclusive and riotous college parties. However their perfect business model soon spirals out of control as their moneymaking scheme takes off in a big way across campus.
What it’s like
Bright, glossy campus interiors and loud, crowded party nights give this film a restless, high-energy surface, with the comedy driven by the pace of its scenes more than by any particular visual style. The mood is cheeky and sharp, a satirical light-hearted register that treats ambition and social status with a knowing grin. Its characters are three ambitious business-school students who treat their peers like a market, and the arc follows their overconfidence as the scheme gets bigger than they can manage, a fast-talking escalation rather than a slow character study. Sexual content and prostitution are central themes, handled through comedy and innuendo rather than explicit detail, and the tone stays brisk and playful with little real menace or violence. Expect a riotous, mid-paced night-out energy, suited to a lively evening with friends or a lighthearted watch when you want something cynical but fun. It is for viewers who enjoy satirical young-adult comedies about money, status and bad decisions made with too much confidence.
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